Pay-to-Playlist: The Commerce of Music Streaming
نویسندگان
چکیده
Payola—sometimes referred to as “pay-for-play”—is the undisclosed payment, or acceptance of in cash kind, for promotion a song, album, artist. Some form pay-for-play has existed music industry since 19th century. Most prominently, term been used refer practice record labels paying radio DJs play certain songs order boost their popularity and sales. Since middle 20th century, FCC regulated this behavior—ostensibly because its propensity harm consumers competition—by requiring that broadcasters disclose such payments. As streaming platforms continue siphon off listeners from analog radio, new payola emerged. In payola, labels, artists, managers simply shift payments like Spotify, YouTube, TikTok, Instagram. Instead going DJs, go playlisters influencers who can help promote song by directing audiences toward it. Because online do not fall under FCC’s jurisdiction, is currently at federal level, although some it may be subject state advertising disclosure laws. In Article, we describe history regulation traditional forms pay-for-play, explain how practices differ. Our account based, substantive part, on novel series qualitative interviews with professionals. analysis finds normative case regulating lacking: contrary conventional wisdom, show whether disclosed not, likely causes little no consumers, even independent artists gain access broader audience. Given affairs, regulators should proceed caution preserve potential advantages afforded avoid further exacerbating extant inequalities industry.
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ژورنال
عنوان ژورنال: Social Science Research Network
سال: 2021
ISSN: ['1556-5068']
DOI: https://doi.org/10.2139/ssrn.3793043